Social Media Strategy: The Father of Social Media
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing just like a father.
In this post, we’ll walk you through a plan to create a winning social media marketing strategy of your own.
1. Outlining Your Goals
“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.”
Social media marketing is the practice of using social media channels to sell or promote a brand, product or service.
Set S.M.A.R.T. goals
Each of your goals should be:
Specific
Measurable
Attainable
Relevant
Time-bound
This is the S.M.A.R.T. goal framework. It will guide your actions and ensure they lead to real business results.
Here’s an example of a S.M.A.R.T. goal:
“We will use Instagram to get more sales in a week".
Track Metrics
Track Number of followers and likes are easy to track, but it’s difficult to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates.
Social media goals should align with your overall marketing objectives. This makes it easier to show the value of your work and secure buy-in from your boss.
Start developing your social media marketing plan by writing down at least three goals for social media.
2. Learn about your Audience
Create Audience Personas
Knowing your audience and what they want is important.
When it comes to your target customer, you should know things like:
Age
Location
average income
Typical job title or industry
Interests
etc.
3. Search for your Competitors
Look for your competitors
You should do a competitive analysis which will help you to see what exactly your competitors are doing and it will help you set social media targets of your own.
Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them.
4. Audit Social Media & set your Profiles
Social Media Audit
Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.
Ask yourself the following questions:
What’s working, and what’s not?
Who is engaging with your?
Which networks does your target audience use?
How does your social media presence compare to the competition?
Once you collect that information, you’ll be ready to start thinking about ways to improve.
Setting your profiles
As you decide which social networks to use, you will also need to define your strategy for each.
Write out a mission statement for each network. A one-sentence declaration to keep you focused on a specific goal.
Once you’ve decided which networks to focus on, it’s time to create your profiles. Or improve existing ones so they align with your strategy.
Make sure you fill out all profile fields
Include keywords people would use to search for your business
Use consistent branding (logos, images, etc.) across networks so your profiles are easily recognizable
5.Create a social media content calendar
Creating content calendar will help you to keep all your content at one place and not only about the content but also keeping the account of the time spent on engaging with your audience.
Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It’s the perfect place to plan all of your social media activities—from images and link sharing to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns.
Your calendar also ensures your posts are spaced out appropriately and published at the best times to post.
6. Evaluate and adjust your strategy
Look at the metrics
Re-evaluate & test again
Social media moves fast. New networks emerge, others go through demographic shifts.
Your business will go through periods of change as well.
Comments